In social media, you need to not only build a presence, you also need to build a community. It's an opportunity to build trust which will lead to more and more leads coming your way. Don't just look at the obvious social media channels. Consider them all.
TIP! To generate leads for your enterprise, make people an offer. The offer can be in the form of a free ebook, newsletter, coupon or other enticement.
TIP! Build your presence on LinkedIn. LinkedIn is the most business-friendly social media channel out there.
Open up your business to the world. There are events such as Doors Open at which businesses allow customers to come in and see how they work. Even if you're an architect or real estate agent, you can let potential customers in to see how organized and authentic you really are, which can generate leads.
TIP! To generate the most promising leads for your business, your website needs very clear instructions for the visitor. Make your offer stand out from all other content on the page and make sure it's easy to understand.
Don't shy away from paying for leads if you're on a budget. There are low cost solutions to lead generation out there. Pay per click campaigns are one. These search marketing campaigns give you lots of brand building impressions, but you only pay if someone actually clicks on the ad itself. This can be a very effective lead generation method.
TIP! Ask your current customers to pass on word about your company to those they know. Your current loyal customers are the best lead generation asset you have.